What is sticker shock?

Sticker shock refers to the feeling of surprise or dismay that people may experience when they see the price of an item, service, or bill and find it to be much higher than they expected or are willing to pay. This term is commonly used in reference to instances where prices are significantly higher than anticipated, causing consumers to reconsider their purchase decisions.

Sticker shock can happen in various situations, such as when shopping for expensive items like cars, houses, or electronics, receiving medical bills, or dining at a restaurant with unexpectedly high prices. Factors that can contribute to sticker shock include inflation, supply chain disruptions, high demand, and hidden fees or charges.

To avoid sticker shock, consumers can take steps such as researching prices beforehand, comparing options, setting a budget, and asking for price estimates or quotes in advance. It can also be helpful to be aware of additional costs, such as taxes, shipping fees, or maintenance expenses, that may affect the total price of a product or service.